Events and Florals
We approach our events with a distinct balance between seasonal offerings and timeless design. With a focus on the detailed components of a wedding that often get overlooked, through vendor management, floral choices, cake flavors, ribbon colors, etc.. we are here to source, plan and execute your perfect bespoke experience.
As your stationery designer, curating a suite that evokes the tone and intention for your wedding day is our biggest priority. We work entirely with custom designs allowing a more personal experience throughout the process of choosing your wedding stationery. All artwork and calligraphy used is crafted in house with the highest quality materials sourced from around the world. We take extreme care in developing a suite that reflects your personality and mimics what awaits your guests. Please note that all clients and their specific needs as well as styles vary.
Auturel (formerly known as The Wise Creative) is a design studio based in West Michigan. We specialize in full event design, floral design, and custom stationery. We look to nature for inspiration and strive to balance color, precision and intention in every aspect of our work.
Our aesthetic reflects our love of natural whimsy and the lush blooms themselves. Pulling inspiration from ethereal gardens and seasonal color transitions. We truly love working with timeless aesthetics and muted color palettes.
Owner & Creative Director
Alyssa is a Michigan native, who grew up on Lake Huron. She began her creative journey working as a Packaging Design Engineer for brands such as Kraft, Budweiser, Proctor and Gamble, The Coleman Company, and Rubbermaid.
With a love for fine art, nature, travel and food, she seeks simplicity and beauty in everything she does. Alyssa currently reside in Grand Rapids with her fiancé Gordon and their dog Brady.
Its a simple legacy; she created beauty.
Auturel has been featured on Style Me Pretty, The Knot and The Bridal Theory