Wreath Workshop Founders Brewing Co.


Earlier this month I had the pleasure of hosting our second annual holiday workshop at Founders Brewing Co in downtown Grand Rapids, Mi. I was joined by 15 beautiful ladies who were so incredibly gracious to embrace a new craft and make new friends all while sipping on some delicious craft beer and indulging in one of our famous artisan cakes.

It amazes me the wealth of talent that lies within all of us. Some of these ladies had never made a wreath before, while some were Auturel veterans, it was an absolute pleasure to host them. 


I thank all of our amazing attendees for making this years workshop so lively. Wishing you all a very Merry Christmas and Happy Holidays!


Photographer - Jillian Bowes

Venue - Founders Brewing Co



Rebrand Photoshoot


The second phase of what once was The Wise Creative is here and I am so excited to share my traditions, musings, and everything in between. This journal will not be specifically wedding focused, but will touch on everything we find joy in...florals, food, beauty, design, you name it.


I am very much a believer in generalizing over specializing and feel that Auturel is not just a floral and event company, but a brand that women can truly identify with. A brand that can inspire and can light a fire deep within your soul. A brand that you want to be a part of weather you are a future bride, whether you are already married or have no intent to be


 There are traditions with shared meals, beauty in florals, and an art in thoughtful living. So welcome to my company, my brand, my life.

Creative Direction, Styling, Floral Design, Stationery - Auturel

Model - Kara Biondo

Photographer- Paige Gabert

Welcome to Auturel


You may have noticed we have been MIA from this site for quite some time. Along with moving to our new temporary home in Grand Rapids we have renamed and rebranded what was once The Wise Creative to Auturel. As I really dug into the heart of what I want this company to be, I continued to emphasize on my love of simple and natural elements. Whether literally, theoretically, or aesthetically, I believe there can be a natural approach to every facet of life. Thus Au Naturel was blended to form Auturel; a brand representing the love of simplistic intention. In what may be the most noticeable consistency within our company (our primary color) Dusty Rose; was derived from the paint code for the 1957 Ford Thunderbird, the most famous of my late Grandfathers classic car collection; and the last to remain within my family. I hope you enjoy these new updates as we do, and are able to see a bit of yourselves within the heart of Auturel. 


This site is best viewed on a computer screen so I encourage you to put the phone down, scroll around, and let us know what you think.



- Alyssa