Auturel (formerly known as The Wise Creative) is a design studio based in West Michigan. We specialize in full event design, floral design, and custom stationery. We look to nature for inspiration and strive to balance color, precision and intention in every aspect of our work.
Our aesthetic reflects our love of natural whimsy and the lush blooms themselves. Pulling inspiration from ethereal gardens and seasonal color transitions. We truly love working with timeless aesthetics and muted color palettes.
Owner and Creative Director
Alyssa is a Michigan native, who grew up on Lake Huron. She began her creative journey working as a Packaging Design Engineer for brands such as Kraft, Budweiser, Proctor and Gamble, The Coleman Company, and Rubbermaid.
With a love for fine art, nature, travel and food, she seeks simplicity and beauty in everything she does. Alyssa currently reside in Grand Rapids with her fiancé Gordon and their dog Brady.
Its a simple legacy; she created beauty.
I cant wait to meet you!